Jump to content
01284 774870Peak Demand
Email marketing services from Suffolk based Peak Demand

Email Marketing

Peak Demand helps organisations use email as an effective marketing technique for customer acquisition and retention.

We provide advice, guidance and software tools to help SMEs manage email marketing campaigns.

 

Email Marketing is the most common form of internet marketing in use across Europe

What is Email Marketing?

Email marketing is the process of promoting a product, service or idea by sending direct emails to the target audience. Common uses include regular customer newsletters, new product announcements, press releases & invitations to events.

For many, email marketing is synonymous with spam. But correctly done, email is a powerful and winning part of your marketing strategy.

Integrating with our CRM software helps data management, segmentation and permission management - all aspects of a professional and legal email marketing campaign.

Why use Email Marketing Services?

Email marketing is a powerful tool in any online marketing campaign. It doesn't get the buzz and attention of social media but it continues to deliver consistent results.

Its many benefits include:

  • Quick to get started
  • Cost-effective
  • Easy to personalise
  • Opportunity for direct response
  • Easy to test
  • Accurate measurement of results

 

Did you know?

  1. More than 70% of European marketers use email marketing
  2. 44% of UK marketers plan to increase email marketing budgets in 2011
  3. 78% of the 210 million emails sent every day are spam
 
 

How to approach Email Marketing

The key to success is to have a mindset based on gaining and keeping the trust of your list members.

To do this you should ensure your emails are:

  • Expected
  • Personal
  • Relevant
  • Valuable

Different regulations apply depending on whether you target businesses or consumers, but by adopting this permission-based mindset you are in a good position to stay in line with email marketing best practice guidelines.

Success with Email Marketing

Email marketing is an important element of an internet marketing strategy and is often used in conjunction with search engine marketing.

For most campaigns we recommend using dedicated email marketing software to manage email delivery.

We would not normally recommend buying-in or renting email lists as the results are often disappointing.

Instead, to achieve success you need a quality in-house list to which to send a carefully targeted email and professionally designed email with an interesting and valuable offer and a strong call to action.

How we can help you

  • List Management
  • Targeting
  • Template Design
  • Copywriting
  • Email Delivery
  • Measuring Results
 

Get monthly tips & advice

 
 

Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO, eCommerce SEO, Conversion Rate Optimisation, Website Management           

Email marketing statistics from eConsultancy | UK Business Directory