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Online Marketing Audit - I’m spending money on internet marketing but I’m not really sure if it is working

Internet Marketing Audit   

In the 1900's, US retailer John Wanamaker famously said:

"Half the money I spend on advertising is wasted; the trouble is I don't know which half."

Internet Marketing offers a level of measurement that Mr Wanamaker could only dream of and which you can use to avoid wasting your money.


Our Internet Marketing Audit examines what has worked, what could be improved and what should be stopped

Precise Measurement

Internet marketing creates a huge quantity of data. Thankfully, almost every aspect of your marketing activity online can be tracked, monitored and measured.

Examples of data you can track and measure include:

  • Every individual visit to your website
  • Result of every click on your online adverts
  • Who opened your email newsletter
  • Search terms used to arrive at your website
  • Items placed in your basket but not purchased
  • How many people downloaded your brochure


Measuring performance against your goals

You can measure the costs and results of each of your individual online marketing activities.

This can be tracked in real-time (or close to real-time), giving you the flexibility to adapt your activities based on actual performance.

With so much data collected it is vital to pick out the key information that will give you useful insights into customers and prospects.

The key to understanding whether your internet marketing is working is to compare your results against the goals in your internet marketing strategy


How we support you

  1. Set-up processes to track, monitor and measure each of your internet marketing activities
  2. Analyse and report on the data collected
  3. Carry out an online marketing audit for your organisation

Internet Marketing Audit

Whilst there is great value in reporting on the performance of your campaigns in real-time, we also recommend carrying out a regular internet marketing audit.

This pulls together results from the individual activities, tactics and campaigns and compares performance against the overall business objectives. It analyses what has worked, what could be improved and what should be stopped.

As added value, the audit often leads to the creation or update of an organisation's internet marketing strategy.

I don't have a clue! I know I should be doing some online marketing but I've simply no idea where to start How can I get my business to appear on Google Maps? My company doesn't sell products online. Can I still benefit from online marketing? I'm planning to invest in a new website but I don't know what I need; who to design it; or how much it will cost I don't seem to get many enquiries from my website I want to get the top position on Google I'm spending money on internet marketing but I'm not really sure if it is working Should my business be on Facebook I am running traditional marketing campaigns but need help taking these campaigns online

Other common issues

We've identified a number of common issues faced by SMEs in relation to online marketing.

Click on the people to see their problem and our recommendations.

Please contact us to discuss the issues you are facing.


Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO, eCommerce SEO, Conversion Rate Optimisation, Website Management