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01284 774870Peak Demand
Create a link between a user’s search query and your website

Pay Per Click Advertising (PPC)

As a Suffolk PPC Expert, Peak Demand provides PPC Services including advice, audits, training, account optimisation and AdWords management.

We are a Google AdWords Certified Partner.

We provide one-off account reviews, Google AdWords training to help you optimise your campaigns and AdWords management services.


With PPC Advertising you are targeting people who are actively searching for your products and services

What is Pay Per Click Advertising?

PPC advertising is an internet marketing activity aimed at increasing visitors to your website.

You create a PPC advert that is normally displayed above or alongside the organic results in a search engine results page. You control when your advert is displayed by defining the keywords that trigger your advert.

Pay Per Click MarketingThe beauty of PPC marketing is that you never have to pay to show your advert. You only pay if a visitor clicks on your advert and visits your website.

Benefits of PPC Advertising

PPC advertising provides you with a quick and cost-effective way to get your organisation in front of an audience actively searching for your products and services.

Unlike traditional advertising you are targeting your adverts only to those people who are searching for your keywords.

If you are targeting a local audience you can ensure your adverts only appear for your selected region.

You have complete control over your PPC marketing budget and you can track the results and ROI of each of your adverts.

PPC - UK Specific Facts

  1. Pay per Click is the most popular form of online advertising
  2. Over £2 billion was spent on Pay Per Click marketing in 2010
  3. 39% of companies say that ROI from Google AdWords increased in 2010

How does Google AdWords work?

PPC adverts are sold on an auction basis where you compete with other advertisers for the same keywords.

You decide how much you are prepared to pay for each click on your advert.

Google calculates where your advert is displayed based on your maximum cost-per-click (CPC), your adverts' click-through rate (CTR) and the relevance of your advert and your website landing page to the user's search query.

All in all, quite complicated and maybe just a little scary! The good news is that we are Google AdWords experts and we know exactly how to help.

Our AdWords Management Services

Our AdWords management service includes:
  • Defining your keywords and match types
  • Estimating your expected search traffic
  • Refining your targeting
  • Bid management
  • Writing your adverts
  • Optimising your website landing pages
  • On-going tracking, reporting and optimisation

For organisations that are managing PPC marketing in-house, we carry out PPC audits and PPC training to help and support your in-house team.



Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO (Google Places), eCommerce SEO, Website Optimisation, Website Management

PPC statistics from eConsultancy